Wednesday, March 7, 2012
After the CRASH, behavioral economics to the rescue...
NOVA presents Mind Over Money...We'll see how the brains and bodies of Wall Street traders respond as they buy and sell stocks. We'll watch as an ingenious experiment reveals how too many spending choices and the way they're framed can overwhelm consumers' ability to make rational decisions. By delivering insights from leading analysts and powerful experiments, NOVA exposes the mysterious and surprising nature of the two most powerful forces on our planet: the human mind and money...8pm
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