"Money and March Madness," an inside look at the multi-billion dollar business of the NCAA and its brand of amateur college sports, is a much anticipated story to air just before this year's final four in Houston. FRONTLINE correspondent Lowell Bergman gains access to Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, who helped bring about the rapid commercialization of college basketball. Vaccaro's success made coaches, administrators and companies rich. But the players remain at the mercy of the NCAA, which, despite a new $10.8 billion contract for its basketball tournament, has continued to insist that the athletes don't get paid. Questions about the nature of amateur college sports, the effects of mountains of money pouring in to basketball programs, and the awkward position that players and coaches find themselves in...tonight's FRONTLINE...9pm
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