The MAD MEN were real...and their work still shapes our culture.

This film, about advertising and inspiration, reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's "creative revolution" of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others were responsible for "Just Do It," "I Love NY, " "Where's the Beef?," "Got Milk," "Think Different," and brilliant campaigns for everything from cars to presidents. Tonight Independent Lens features "ART & COPY", an in-depth look at the men and women who persuade us to buy...and think. 8pm